By Daily Mail Reporter
PUBLISHED: 11:23 EST, 16 July 2013 | UPDATED: 11:23 EST, 16 July 2013
Trash The Dress photo shoots, where brides purposely ruin their wedding gowns in the name of art, is a decade-long trend that can involve anything from colorful paint bombs, to buckets of mud and in some case, balls of fire.
Now, one woman has filmed her shoot, capturing the 'crazy' moment her pristine white dress is lit on fire before she bolts towards the ocean in a hurried attempt to put the flames out.
Natasha Samuel, who married Daniel Yakcobi in May, was standing on a beach in Israel earlier this month when she had a friend douse her wedding gown in flammable liquid, before lighting a match.
A photographer from Tel Aviv's White Studio Photography captured the split second that Mrs Yakcobi stopped to smile, before she dashed towards the water.
A fire extinguisher was also on hand to put out any extra flames, on both the bride and on the beach.
The bizarre Trash The Dress ritual has rapidly gained fans around the world as women arrange for photographers to capture their wedding gowns being self-destroyed in order to create wall art.
The aim is to create a powerful image that contrasts the ethereal beauty of a wedding gown with ordinary, and sometimes nightmare, scenarios that would obviously leave the garment soiled.
The results, which are dramatic to say the least, often resemble the type of photographs seen in glossy fashion magazines.
Popular photo shoot locations have included everything from the beach to garbage dumps, abandoned buildings and city streets.
And it seems that grooms are happy to participate in the trend.
'Brides and grooms want awesome imagery from their wedding, period,' wr ites the Wedding Journalist Association .
' C ouples everywhere are donning their wedding finery and not only descending into caves, but plunging into breakers, walking through abandoned amusement parks, wandering through cornfields, wading into forest streams and chasing other wild pursuits in an increasingly popular and edgy extension of wedding photojournalism.'
An image of a bride being splattered by red wine was captured by photographer Jeff Cooke who said the couple, named Bri and Greg, arranged for the shoot as a one year wedding anniversary celebration.
Another image by Mr Cooke, of a woman painting her gown black, was taken in South Carolina.
Credit for the trend goes to Los Vegas wedding photographer John Michael Cooper, who in 2001 began to convince clients to pose in dirty settings, or light themselves on fire, all while wearing their bridal whites.
'In fashion photography, they often put really pretty people in very ugly places. I'm applying that technique to weddings,' he told the New York Times in 2007.
But the trend can also have tragic consequences.
Newlywed Maria Pantazopoulos drowned last year during a photo shoot in her wedding dress while she was purposefully taking part the ritual.
The 30-year-old bride was dragged under the water in the Ouareau River near Dorwin Falls, north of Montrea l, by the weight of her soaked dress.
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