The British Board of Film Classification is developing a system which will allow the public to rate some online content.
The BBFC, which uses trained examiners to give certificates to cinematic and DVD releases, is working with Dutch media regulator NICAM to rate user-generated content that might ordinarily slip through the net and go unclassified.
BBFC director David Cooke said he was increasingly becoming involved with online material with the number of online-only classifications rising by 40%. It is now working on a 'traffic light' system to warn users about the footage they are about to access, much of which is homemade with a short shelf-life and would not ordinarily come under the reach of the BBFC.
The system would involve viewers - and the person uploading the material - giving details about its content and could be tailored for different countries to reflect local sensibilities. It is already in a prototype form and Italian commercial broadcaster Mediaset has agreed to trial it. Cooke said there was a 'paradigm shift' in terms of the increasing acceptance by politicians that online classification was a good idea.
Although the BBFC has no specific powers to rate online material, a number of companies have been keen to seek their classificiations on a voluntary basis, including video-on-demand service Netflix which sought a certificate for online-only series such as House Of Cards.
Figures in the BBFC's annual report show it is still in demand for its work on films, processing its highest number for almost half a century last year.
It classified its highest number of films since 1965, with 850 in 2012.
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